Web App Vs Mobile App For a Startup: What Should I Choose?

In the world of tech startups, one of your critical decisions is to choose a Web App Vs a Mobile App for a startup.

This choice can make or break the future success of your startup. 

Imagine your tech startup is on the edge of creating something innovative.

But how will you bring this innovation to the world?

Will you opt for a web app that’s accessible from any browser or a mobile app that knocks into the vast world of smartphone users?

The mobile app vs. web app for a startup debate is not a straightforward one anymore.

This decision can determine whether your startup’s services become an integral part of your user’s daily life or get lost in the digital noise.

So, if you’re a tech startup with an amazing idea then you’re in the right place.

We’re about to embark on a journey where we explore the critical factors, compare the advantages, and navigate the potential pitfalls that come with developing web and mobile apps.

Are you ready to make an informed choice that aligns perfectly with your startup’s vision and goals?

Let’s dive in.

Checkout This Blog: Mobile App For Startup: Should I Invest In Mobile App Development For My Startup?

Should I Start With A Web App Or a Mobile App?

Should I Start With A Web App Or a Mobile App?

Mobile websites and mobile apps are often misunderstood as many people think that they are the same because both of them are used in the same media that is mobile or smartphones.

But, they are different, there are many differences between a mobile website and a mobile app.

Developers must know which option to choose to achieve the desired results.

Choosing a web app vs a mobile app for a startup is a difficult task.

Both of them have their pros and cons. Let’s have a look at some pros of mobile apps over a website.

Pros of Mobile Apps Vs Web Apps for a Startup

Pros of Mobile Apps Vs Web Apps for a Startup

1. Personalization

The most considerable advantage of mobile apps over web apps is that they consider end-user preferences dependent on their concern and interests.

Mobile apps have customized content built on the preferences of customers in contrast web apps cannot give customized content like a mobile application.

2. Work Online and Offline

Many applications work without an internet connection as well that is one of the significant advantages over web apps which need an internet connection to run.

3. Convenience

According to research, people perform various activities on the apps such as they can easily change to pages, view point-by-point data, etc.

4. Faster than Web Apps

Mobile applications are somehow faster than the web apps.

These advantages provoke users to use mobile apps more frequently than web apps.

The applications store their information locally so it provides a quick information availability experience to the end-users.

5. Safe And Secure

Mobile apps are integrated with the device’s current security features to give better security to the users.

Disadvantages of Mobile Apps

1. Support And Maintenance

One major disadvantage of mobile apps is that they need to fix the bugs regularly. Also, they need to be updated regularly.

On the other hand, the web apps are updated automatically.

2. Compatibility

Mobile applications are created from scratch so the developmental process is lengthy and time-consuming.

Also, various devices do not support mobile applications on account of various platforms’ various versions.

Pros Of Web Apps Over Mobile Apps For a Startup

Pros Of Web Apps Over Mobile Apps For a Startup

1. Discoverability

One of the great benefits of a web app over a mobile app for startups is that people can find the content easily. 

Simply put, people do not usually visit the Google Play Store or App Store and search for queries as they do on Google.

Ask yourself, will you go to the Google Play Store or app store and search for your query?

Will you search for fitness centers near me on the Play Store or App Store?

According to the research, people do 39.2 Google searches each week while another report suggests that there are 500 million searches on the App Store each week.

2. Affordability

When it comes to web apps vs. mobile apps for startup rates web apps are much cheaper than mobile apps.

One reason for this might be the different native features and functionality requirements in iOS and Android.

Similarly, various device types and screen sizes need custom coding that can be exhausting and require a high level of expertise.

So, you must know that designing, programming, and improving pages for mobile applications is more time-consuming.

Whereas, web apps need to be accountable for desktops as well as mobile views. 

3. Accessibility

Web apps are advantageous as they can be accessible on various devices.

So, individuals can easily discover and access your content on any device type connected to the internet.

Moreover, web apps do not need storage space just like mobile apps.

With good content, many people can discover your web app.

Recent information revealed that people do not like to download new applications consistently.

So, as a startup, it might be a wise choice to opt for web apps as it is something people will organically find through an online search.

4. Avoid Developer Fees

Nothing can be more irritable in app development for startups than the 30% revenue cut that Google and Apple take on application deals, subscriptions, and in-app purchases.

Since Apple’s and Google’s fees are really expensive and problematic, startups should be concerned about the charges they can afford.

If you have a limited budget then spending 30% might be a horrible decision for your startup.

As a developer, you must make a smart move especially if you are on a tight budget.

Read More: What Are The Benefits Of Hiring an iOS Or Android App Development Company For Your Startup?

Cons of Web Apps

1. Does Not Work Offline

One of the most considerable disadvantages of web apps is that they will not work without an internet connection. 

2. Slower 

As compared to native desktop apps and mobile apps web apps function and work slower.

3. Lack of Fancy Features

They lack certain fancy features as compared to mobile apps.

This doesn’t mean that web apps are useless but they just lack certain advanced features that you could get in a mobile app such as such as push notifications.

Embarking on the journey of Web App vs. mobile App for a startup, we must also look at the pros and cons of mobile apps.

Brands that Achieved Success Through Their Mobile Applications

Brands that Achieved Success Through Their Mobile Applications

Web App vs. mobile App for a startup can also be understood by looking at the successful case studies of the Apps.

Mobile Apps offer various opportunities for businesses of different shapes and sizes.

But remember that building and launching a mobile app to increase your sales and customer retention is not enough.

You must be wondering what is the reason for this huge competition on Google Play Store with 2.65 million apps and 1.76 million apps on the App Store.


Nike is a top-notch sportswear brand that increased its success by offering their clients with complete health and fitness experience.

In 2006, they increased the number of loyal customers by creating a membership program and then they launched their free fitness app.

The app has several amazing features such as providing guided workouts, which helped to drive the purchases of Nike’s merchandise.

Lastly, Nike launched the Nike App, this platform ensures the members with personalized access to the brand’s products in South East Asia and India.

And can you believe that Nike company’s revenue has jumped 96% from the lockdown-impacted quarter to $12.3 billion, up 21% from the fourth quarter of 2019?

Yes, that’s right and Nike’s direct and digital performance drove direct sales up 73% to $4.5 billion in revenue.


Ikea has an app called Ikea Place, where people can take a picture of any area of their home and can virtually install Ikea furniture to check how it gets with the room.

It develops interest and allows people to follow the product when they visit the store physically.

After choosing a piece of furniture by scanning a page of a printed catalog on the ground so that it would serve as an anchor for the 3D representation of the furniture.

As a result, the app has improved its loyal customer base and simplified customers’ multiple businesses, decision-making making, and purchasing processes.

According to the company reports, it has downloaded nearly 8.5 million times.

After looking at these successful case studies let’s move further to find out the most asked question which is “ Is a mobile app better than a website for a startup”?

Read More: How Do You Choose A Mobile App Development Company For A Startup? 5 Key Factors To Consider

Is A Mobile App Better Than A Website For A Startup

1. Mobile Apps Are Widely Available And Prioritize User Demands.

We are all well- aware of the fact that mobile phone usage is increasing day by day. We are not far from the day when desktop computers will completely vanish.

So, you should know what is your business. How many times a day does your audience use accounting software, and how do they interact with other brands? 

Conduct thorough research create reports, and make continuous observations in a certain environment to understand the behavior and preferences of your target audience.

This understanding and analytical support will help you create attractive business applications with interactive features and easy-to-use interfaces.

2. Everybody Will be Able to Reach your Brand

As mobiles are everywhere people will be able to interact with your brand from everywhere.

Be it from their homes, offices, cafes, and restaurants.

So, depending on the app idea, customer engagement can be increased rapidly and it might exceed your expectations. 

There are endless opportunities with developed mobile apps for your business.

You just need a brilliant idea and software for the perfect execution of your idea.

3. Creativity Is A Must For Mobile Apps

If you want your business to stand out from the crowd then you must have creativity in mind.

It is totally up to you whether your app is for fun or to provide a B2B solution.

But it must include several creative elements.

To check your users’ responses, you can create a free app or an MVP.

Think out of the box as only a smooth UI is not enough to trigger the users.

Try hard to attract, engage, and retain users.

So, fulfill your users’ needs by providing them with what they need.

Being creative and mobile-friendly can be a successful way to attract the attention of your potential customers.

The goal to attract new customers is much easier with the help of mobile apps as compared to web or desktop apps.

4. Diversity In Demographics With A Preference For Younger People

No matter what is your business about, just be very certain about the target audience Suppose your target demographics cover millennials or teenagers, you can consider the production of mobile apps as mobile apps have deeply integrated into everyday lives from children to teenagers.

Give your target audience what they need and desire.

Just think about what teenagers would want from your app.

They might want something to chat share images, or listen to music and videos.

Similarly, apps like Instagram, YouTube, and Snapchat become their routine habit however they do not similarly attract millennials.

Moreover, it might also be easier to grab their attention with a new startup.

5. Short Time to Market And Reasonable Cost to Develop

Mobile apps are comparatively developed quickly and as compared to desktop and web systems. 

If you want to create an outstanding app then you should have a  precise concept, thorough planning, and excellent implementation.

If you are a startup with a limited budget in hand then you may take care of the small business development process yourself.


Should I build a web app or mobile app for my startup?

The choice between a web app and a mobile app depends upon your target audience. If you want to reach a huge user base across various devices then a web app is more suitable. However, if you want to leverage device-specific features and offer a smooth mobile experience then go for a mobile app.

Are web apps more cost-effective than mobile apps for startups?

Generally, web apps are most cost-effective because they can be developed for multiple platforms using a single code base. Whereas, the cost of your app depends on its complexity and features, so access your specific needs.

Which one offers better performance, a web app or a mobile app?

Mobile apps offer better performance due to the direct access to the device resources. If your startup needs resource-intensive tasks or smooth animations, a mobile app might be the better choice.

Do web apps or mobile apps have better user engagement and retention?

Mobile Apps often have higher user engagement and retention rates due to the convenience of app stores and push notifications. However, the quality of your content and user experience plays a significant role.