Custom Mobile App Development is the systematic creation of mobile apps that focuses on solving specific problems of a defined target audience.
The core focus of custom mobile application development is to make scalable apps. Making scalable apps mean developing an app and leaving space for further customization.
That way, custom mobile app developers make your app adaptable to future challenges such as entertaining the increasing number of daily users, getting new features, improving app design, and stuff.
It happens more often than you can think.
Brands get custom-made apps to entertain their existing customers – and they keep investing their efforts into marketing.
Every quarter, they see an increase in their audience. Eventually, they begin to experience an increasing number of daily users.
Naturally, they need more features and a better design.
Customized App Development leaves space for future modifications, allowing app developers to formulate and add more features to entertain more users and build a strong customer base.
What is Custom Mobile App Development?
Custom mobile app development is a beautiful but strenuous process of building customized or personalized applications.
The charm of custom mobile applications is that they’re tailor-made according to the objectives of the business and the taste of the target audience.
That’s exactly why a custom app developer actively reads and understands the project brief before anything else.
Similarly, a custom mobile app development company always has professionals who are responsible for maturing the app idea.
To do that, these professionals conduct market research and analyze the app’s competitors. Then the team of custom mobile app developers formulates features and initiatives according to the needs, tastes, and behavior of its target audience.
On the other hand, off-the-shelf applications or ready-made mobile applications do not require any audience research or market analysis.
Today, almost all the popular mobile applications were custom-built, and that’s exactly what makes custom mobile apps so popular.
What Are The Benefits of Custom Mobile App Development for Businesses?
Custom mobile apps for business help companies boost their sales and earn more profits by building a loyal customer base.
However, boosting businesses is not the only advantage of custom mobile app development.
Here are 5 rock-solid benefits of custom-built mobile apps that’ll Blow. Your. Mind.
1. Custom Mobile Apps Directly Solve The Concerns Of The Target Audience & Build A Loyal Customer Base
Anyone who owns and runs a business knows the importance of having a loyal customer base. For a business, it means that they have something like a small fan base.
And what does a small fan base mean? Well, it means that the business has a small community that looks forward to interacting with the business.
That’s the power of custom mobile app development, it helps a business build a loyal fan base.
It’s because when you tailor something to the needs of a specific audience, they feel that you have cared for them enough – And that initiates the connection.
2. Custom Mobile Apps Help Businesses Learn The Behavior Of Their Audience.
Customized mobile applications are made to address certain concerns and fulfill certain expectations of a specific audience.
On the other hand, off-the-shelf mobile apps are made for a general, non-specific, undefined audience.
So the user-behavior data of a ready-made mobile app is very mixed because some people love it while others despise it like nothing else.
But custom mobile apps are used by a defined audience. Therefore, user-behavior data is highly valuable for the business because it helps the enterprise know more about the needs, concerns, and expectations of their audience which are still unaddressed.
Types of Consumer Data That Custom Mobile Apps Offer To Businesses For User Insights:
- Personal Data.
- Engagement Data.
- Behavioral Data.
- Attitudinal Data.
3. Customized Mobile App Design is Scalable And Can Adapt To Serve A Growing Number of Users.
Custom mobile app development always focuses on creating a scalable app design. The utility of a scalable design is its ability to serve an increasing number of users.
That’s a challenge that Custom mobile app developers keep in vision when designing personalized apps.
As a result, the mobile app keeps functioning at the top of its lungs in the face of growing daily users.
Simply put, customizing a mobile app is how you put it in the right position for scalability.
4. Custom Mobile Applications Protect The User-Data.
The User-data is the gold mine of the modern era, and user privacy is the protective wall.
The beauty of custom mobile app development is that it secures and protects user data by implementing fool-proof, vigilant security measures.
On the other hand, ready-made mobile apps have loose and very basic security checks that hackers can easily surpass.
Now, what’s in it for the business? What advantage does it serve for your business?
Well, there’s much more to any business than earning profits and cutting down costs. Here are two goals that are bigger and more important than any other business objective: Integrity & Legacy.
And custom made apps are one of the most powerful tools that can help a business in protecting its integrity.
ANY CEO OR OWNER who’s in for the long game and approaches his business with a missionary mindset instead of a mercenary attitude KNOWS the importance of integrity and building a legacy.
Protecting your users’ data from intruders – and taking every possible step to minimize the chances of that mishap are directly related to the integrity of the business.
That’s among the compelling reasons why most companies prefer to build a custom app for their audience.
Simply put, if careless management of users’ data means that a business doesn’t care about its users, then doing the absolute opposite means that the business is responsible and cares about its audience.
5. Custom-Made Apps Keep Your Business On Top Of The New Trends.
Every now and then, FAANG (Facebook, Apple, Amazon, Netflix, and Alphabet [Google]) rolls out new features that users love.
These tech giants dig deep into the user-behavior data, formulate ideas, and roll out new features according to user behavior.
But, what does it have to do with customized mobile application design and development?
Well, if your business has an off-the-shelf app, there’s no way for custom mobile app developers to add those new features to the ready-made, non-customized app.
When that happens, your business comes across as an outdated entity that’s not keeping up with the current trends in the market.
An Excellent & Real-Life Example Of Customized Web Application Development & Custom Mobile App Development – Canva’s Case Study
An excellent example of this is Canva.
A little while ago, a fresh website came to the scene by the name of Mindmeister. It was a tool that helped users create mindmaps.
Mindmeister team was promoting their website through ads, including YouTube ads. Its fierce competitor “Canva” quickly noted it.
After all, Canva is also a customized app that lets users design images and creates videos. They immediately noted that their audience needed a tool that can help them brainstorm their ideas.
Canva immediately rolled out a new section called “Whiteboard”. Now, Canva users can easily visualize their ideas.
Similarly, Google rolled out a new short key where a searcher types / on the search page and the search bar activates. The user, without using their mouse, can easily conduct another search.
Again, the master shines. Canva noted it, and now, Canva users can type / and a magic box appears with the dialogue “You’ve Found It”. The magic box helps the user insert a text box, shape, and everything that a Canva user usually searches for.
By accident? No way!
It’s the custom development and a keen eye on the market that help the master shine and stay on top of the market trends.
Bottom Line: Custom Mobile App Development will help your business introduce highly useful and trending features.
By doing that, your business will come across as modern, up-to-date, and user-friendly as no other custom mobile app in its niche.
Now take a look.
Canva launched its whiteboard in August’22.
Look at how the public search graph started to go down from there.
Not co-incidentally, the public search for Canva started to go up from August, before that, the case was different.
Here’s the head-to-head comparison:
Top Tips For Great Custom Mobile App Development. How Can You Create The Best-Performing Custom Mobile App?
Sleepless nights, constant planning, making strategies, and a lot of coffee… Yes, that’s exactly how great things are made.
Customized mobile applications are one of the greatest things for a business.
That’s why they must be planned, designed, and launched with precision, user-friendliness, and care.
1,2,3… And boom. Watch your app get downloaded every passing minute.
But that’s the echelon, my friend. And you don’t reach there without an action plan.
Here are 3 Rock-Solid, Fool-Proof, Top-Tips for creating a dominating customized mobile app.
Why Straightforward Communication is Necessary To Create A Best-Performing Custom Mobile App?
Wait… What does “straightforward communication” has to do with a best-performing custom mobile app?
Well, to make great things, you need great ingredients.
So to make a great mobile application, custom mobile app developers need a client brief.
That’s how important it is to communicate in a straightforward manner.
In a lot of cases, clients communicate their expectations, needs, and concerns about their projects, but it’s not in an organized way.
Now it’s the responsibility of a custom mobile app development company to do “requirement elicitation”, it’s a process that focuses on understanding what the client wants.
It’s like engineering and reverse engineering their requirements in order to fully understand the client’s needs.
However, as a client, here are some communication tips you can follow to keep your information flow organized.
- Try mind mapping, and brainstorming, or if you’re not a person who thinks in visuals, then try creating a rough document where you write about all your ideas regarding the project.
- Cover everything about the project including what you want from the project, where you see it in the next 5 years, who are the target audience, what problem is it solving and why is important, etc.
- After you’ve created the doc, start putting things in order.
- Review the document, make changes, and the next thing you know is that you’re very articulate about what you want.
Finally yet importantly as a client the team you’ll hire shouldn’t just be experienced and talented but reliable too.
Being reliable doesn’t mean that you just hand over things to them and get back on the last day.
Here the word “reliable” means that they share every piece of information with you. Being trustworthy and principled is what makes a company reliable.
Apart from that, they should be dedicated means instead of overcharging, they do their best efforts for the success of the product.
Let’s be clear when developing a custom mobile app, 99.99% of the things are done by the development company itself.
However, the rest 0.01% is how lucky you were in selecting the appropriate team.
Top Tips For Magnificent Custom Mobile App Development
Satisfying the client and befriending users, that’s the ultimate goal of every custom app developer.
But that’s not the point. The question is, how to achieve that goal? How to make a magnificent, client-satisfying, and user-befriending custom mobile app?
1. Formulate Your Custom Mobile App Requirements
We’ve just talked about how important it is to communicate clearly and mention your requirements in a very articulate manner.
Here’s one more reason why defining your requirements and formulating them is essential for customized app development:
“Bugs in software can arise from mistakes and errors made in interpreting and extracting users’ requirements, planning a program’s design, writing its source code, and from interaction with humans, hardware and programs, such as operating systems or libraries.”– Software Bug, An Article by Wikipedia
- Tell how you want your application to function.
- In your requirements, mention the problem your app solves for its users.
- Write down the technologies you wish to use for your app.
- State all the challenges & queries concerning your project.
2. Gain Some Information On custom Mobile App Development Technologies
It happens more often that clients want to get a mobile app for their business, but they don’t know about the technologies, custom mobile app capabilities, and important factors alike.
But now you might ask why is it even important.
First of all, it’s your project. Therefore, it’s ideal to be appropriately informed about the subject matter without having the need to acquire skills on an executive level.
So in this case, you must know the user design elements and technologies that are used to develop a mobile app in the modern era.
That’ll enable you to communicate with the custom app development company without any dependencies.
Nothing like “Oh what that basically means is…”
Not anymore, all of that is out the window. You’ll be able to communicate with the development agency first-hand, fully knowing what they’re talking about.
3. Find A Reliable Custom Mobile Application Development Company
Finding a team of custom mobile app developers is equally important.
But that’s sooo simply said than done.
So now, the question is, how do you find custom app development services?
One of the things that clients do is use search engines and they come across agencies that have been working for 15 to 20 years without a gasp.
Now you can reasonably expect them to charge for their experience, expertise, and the size of the team that’ll be working on your project – So there’s no point in mixing that with ripping your pockets apart.
Such development agencies are suitable for well-funded, mid-sized businesses that are looking to launch their 2nd or 3rd app in a row.
And to be fair, you can’t blame search engines for that too because it’s their job to show you the best of the best of the best.
But the problem remains, how will you find a reliable custom mobile application development company?
Well, my friend, if you’re reading this, then your problem is already solved. There’s no need to look any further.
Quanrio offers custom mobile application development services to all-sized businesses, and one of the things that make us special is delivering personalized proposals.
Yes, you read that right. For us, it doesn’t matter whether you’re a well-established business or a bootstrapped startup.
We never have ready-made templates ready to rob your money. Instead, we take time to create personalized proposals that’ll not only utilize your budget more efficiently, but also, no other development agency can match.
Why Custom Mobile App Development is Even More Important For Businesses?
Find more statistics at Statista
In 2020, there were 14.02 billion mobile devices.
In 2021, there were 14.91 billion of them.
In 2022, they’re projected to reach 15.96 billion.
Next year, 2023, it’ll be 16.8 billion.
The number will continue to grow to 18.22 Billion mobile devices in 2025.
As a business owner, don’t you think that’s an opportunity?
Of course, it is! (Sorry for being Captain Obvious)
For Businesses, custom mobile app development is one of the only ways to reach out to their target audience.
I mean, we have more mobile devices than we ever thought of.
Can you even imagine having 2.5 mobile devices per capita?
Suppose that if the world was about to go dark today, all the lights completely shut off, NASA would’ve come up with a picture of the shining earth.
That’s what 2.5 mobile devices per capita look like.
Plus, in 2022, mobile e-commerce sales (in the US alone) are projected to surpass $430 billion.
And that’s just one type of mobile app that’s directly associated with sales.
Just think about the millions of people using customized mobile applications every day.
For businesses, it means money from the skies. That too in exchange for a one-time investment.
Now if you do the math correctly, you’ll immediately see the “Contact Us” button on the top-right corner of your screen.
Needless to say, you’ll thank us later.
3 Robust Benefits Of Custom-Made Mobile Apps For Business
1. Custom Mobile Apps Make Your Customers Happy
Custom is for customers. When you tailor-make your mobile application for your audience, you’re directly solving their problems.
Did you know? Most startups fail because they do not solve a specific problem.
So if your custom-made app targets and solves a specific problem, then it’ll not only succeed but capture the audience too.
That’s exactly why we define the problem before we build a custom app.
The Bottom Line: Custom Mobile Apps win the hearts of a target audience. So if you’re a business that wants to build a loyal customer base then a customized digital mobile app is the way to go.
2. Custom Mobile Apps Secure Your Audience’s Data
The beauty of building custom applications is that they keep the user’s data safe.
No hackers, no intruders, or unwelcomed guests. Just users, you, and the data privacy.
Now that’s what personalization feels like.
Oh and by the way, just don’t make any mistakes about it. As a business, if you fail to keep your user’s data in safe hands, they instantly stop trusting your brand, even in the physical world.
The era of gold mines is over. Today, user data is all the gold mine that there is.
If you keep it a secret, you succeed.
3. Customized Mobile Apps Perfectly Serve The Increasing Number Of Users
The crux of custom app development is to make an application that can serve the increasing number of users, even if they’re increasing daily.
Custom mobile app development especially keeps scalability in perspective when building custom apps.
But, it’s essential to remember that scalability is not limited to serving the increasing number of mobile app users.
In fact, the quality of being scalable means that a mobile app can be further customized by identifying the audience’s need
How Much Does It Cost To Build A Custom Mobile App?
Survey: Custom mobile app development costs $100K to $500K on average. Quanrio charges $10K to develop a fully functioning custom mobile app.
A Clutch Survey tells that the average cost of custom mobile app development is $5K – $10K – but for starter projects.
Obviously, there are multiple variables that affect the cost of custom mobile app development, such as app complexity, app type, app size, etc.
So to mention any figure from the get-go is just like giving a rough answer. But on average, Quanrio charges $40 per hour to build a mobile app.
Over the past 4 years, Quanrio has built successful mobile apps that their respective target audience loves to use.
Building A Basic Custom Mobile App Can Cost $10,000 On The Low End.
Basic customized mobile apps are made for a single platform. Plus, they have a limited number of features.
But as long as it’s a custom-made app, it’s all cool because custom mobile apps are scalable – meaning you can always add features to it.
And that’s a major advantage when it comes to mobile app development for business – especially bootstrapped businesses.
That’s because bootstrapped businesses are always looking for budget-friendly options. So if you’re running a startup, you can start small by ordering a basic mobile app THEN scale as you go up.
Developing Less Complex Mobile Apps Costs Around $30K – $40K On The Low End.
Custom Apps Development to build medium apps costs around $40,000 on the low end because it has more features, broader functionality, and better overall value. Therefore, it requires more work and proportionally charges more.
This will work best if you’re a funded startup – OR – if your business is going to be mid-sized soon.
Making A Complex Mobile App Can Cost Around $80K On The Low End.
Complex apps take more time, effort, expertise, and resources. But they’re absolutely worth it.
Usually, it’s a perfect option for mid-sized to large companies because custom mobile app development to build complex apps can cost around $80K on the low end.
But it’s not only about how they can afford it.
The fact of the matter is that mid-sized businesses already have an existing customer base to serve.
Therefore, they already know that a mouthful of ROI is waiting for them. All they need to get it is an investment.
But $80K is still too mouthful, and that’s also a fact.
We, at Quanrio, offer customized budgets to develop custom mobile applications for your business.
We make our development proposal sooo personalized that you instantly feel home when you read it.